Essentials

Packaging for Essentials, a new everyday line from Victoria’s Secret.

2021 Gold Addy Award Winner — Packaging | Mid-Michigan creative Alliance

3 pairs, greyscale range
3 pairs, skintone range
7 & 3 pairs
7 pairs, additional colors
Underwear skin tone range
Bralette skin tone range
3 pairs, Bralette & underwear
In store fridge display

Student project | Art director/designer: Brady Carlson 

ACG