Summer @ CAS

Michigan State University's Communication Arts and Sciences college has established a unique brand for their 'Summer @ ComArtSci' initiative. This exciting program offers students an exceptional opportunity to acquire new skills, bolster their resume, and maximize the college's vast resources. Whether fulfilling major requirements or exploring captivating courses like game design, students can embrace the program's flexible options. The best part? They can opt for either online or in-person classes, ensuring a fulfilling summer while staying on track with their academic goals.

I aimed to design an identity that leveraged the existing branding of the college, and incorporated visual elements and feelings of summer.

Brand identity

Finding visual elements that captured the essence of summer.

Initial stages of logo development.

Primary Logos

Secondary & Tertiary Logos

Style Guide

Design/Art Direction: Brady Carlson