Target Anti-Pink Tax
On average, women pay an extra $1300 per year for similar products compared to men. All while earning $0.81 for every $1 men make.
A new initiative from Target where women pay less and the difference that men pay is donated to various charities and organizations around the country.
Social media ads
Landing page for Target’s website, detailing the initiative.
In-Store displays.
Student project | Art direction/design: Brady carlson